Marketing | Manager – South India
Marketing | Manager – South India
Marketing
Hybrid, Bengaluru
Posted on : 12 December 2024
Posted on : 12 December 2024
Company Overview
Company Overview
At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.
At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.
Role Overview
Role Overview
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to successfully launch and drive adoption of RetailGPT by the B2B and B2C audiences. This role involves managing all aspects of marketing from digital campaigns to performance analysis, ensuring alignment with our business objectives and market needs. The successful candidate will lead to innovate and execute marketing tactics that enhance brand visibility, user engagement, and customer satisfaction.
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to successfully launch and drive adoption of RetailGPT by the B2B and B2C audiences. This role involves managing all aspects of marketing from digital campaigns to performance analysis, ensuring alignment with our business objectives and market needs. The successful candidate will lead to innovate and execute marketing tactics that enhance brand visibility, user engagement, and customer satisfaction.
Key Responsibilities
Key Responsibilities
• Develop and implement strategic marketing plans to launch and promote RetailGPT to target
audiences.
• Manage all digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media, and display advertising campaigns.
• Design and oversee the execution of content strategies across various channels to ensure
consistent and engaging messaging.
• Collaborate with product development and sales teams to align marketing strategies with business goals and user feedback.
• Establish and monitor key performance indicators (KPIs) for marketing campaigns, analyzing data to evaluate effectiveness and ROI.
• Manage and optimize marketing budgets to maximize digital campaign effectiveness and efficiency.
• Lead, mentor, and expand the marketing team to support campaign and business growth
objectives.
• Stay up-to-date with the latest trends and technologies in digital marketing, implementing
innovative tactics and tools to stay ahead of competitors.
• Forge partnerships with external agencies, vendors, and influencers to enhance marketing efforts.
• Prepare regular reports for senior management detailing campaign results and strategic
recommendations.
• Develop and implement strategic marketing plans to launch and promote RetailGPT to target audiences.
• Manage all digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media, and display advertising campaigns.
• Design and oversee the execution of content strategies across various channels to ensure consistent and engaging messaging.
• Collaborate with product development and sales teams to align marketing strategies with business goals and user feedback.
• Establish and monitor key performance indicators (KPIs) for marketing campaigns, analyzing data to evaluate effectiveness and ROI.
• Manage and optimize marketing budgets to maximize digital campaign effectiveness and efficiency.
• Lead, mentor, and expand the marketing team to support campaign and business growth objectives.
• Stay up-to-date with the latest trends and technologies in digital marketing, implementing innovative tactics and tools to stay ahead of competitors.
• Forge partnerships with external agencies, vendors, and influencers to enhance marketing efforts.
• Prepare regular reports for senior management detailing campaign results and strategic recommendations.
• Develop and implement strategic marketing plans to launch and promote RetailGPT to target
audiences.
• Manage all digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media,and display advertising campaigns.
• Design and oversee the execution of content strategies across various channels to ensure consistent and engaging messaging.
• Collaborate with product development and sales teams to align marketing strategies with business goals and user feedback.
• Establish and monitor key performance indicators (KPIs) for marketing campaigns, analyzing data to evaluate effectiveness and ROI.
• Manage and optimize marketing budgets to maximize digital campaign effectiveness and efficiency.
• Lead, mentor, and expand the marketing team to support campaign and business growth objectives.
• Stay up-to-date with the latest trends and technologies in digital marketing, implementing innovative tactics and tools to stay ahead of competitors.
• Forge partnerships with external agencies, vendors, and influencers to enhance marketing efforts.
• Prepare regular reports for senior management detailing campaign results and strategic recommendations.
Required Skills and Qualifications
Required Skills and
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or relevant field.
• Minimum of 5 years' experience in digital marketing and brand management, preferably in the technology or retail sectors.
• Proven experience designing and executing successful public relations campaigns at both a local and national level.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in ad serving tools (e.g., DART, Atlas) and web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and data-driven thinking.
• Excellent communication and organizational skills.
• Bachelor’s degree in Marketing, Business Administration, or relevant field.
• Minimum of 5 years' experience in digital marketing and brand management, preferably in the technology or retail sectors.
• Proven experience designing and executing successful public relations campaigns at both a local and national level.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in ad serving tools (e.g., DART, Atlas) and web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and data-driven thinking.
• Excellent communication and organizational skills.
Preferred Qualifications
Preferred Qualifications
• Master’s degree in Marketing or related field.
• Experience with AI-driven marketing tools and platforms.
• Multilingual abilities.
• Master’s degree in Marketing or related field.
• Experience with AI-driven marketing tools and platforms.
• Multilingual abilities.
Why Join Us?
Why Join Us?
At Pathfinder, you'll be part of an innovative company that's leading the charge in the future of retail. We offer competitive salaries, comprehensive benefits, and opportunities for advancement. Join us to be at the forefront of the next generation of retail solutions, shaping how consumers and businesses interact in the digital age.
At Pathfinder, you'll be part of an innovative company that's leading the charge in the future of retail. We offer competitive salaries, comprehensive benefits, and opportunities for advancement. Join us to be at the forefront of the next generation of retail solutions, shaping how consumers and businesses interact in the digital age.
If you’re eager to embark on an exciting new chapter in your career and believe this opportunity aligns with your aspirations, we’d love to hear from you. Please share your CV at hr@pathfinder.global mentioning the position name in the subject line.
We would love to hear from you.
We would love to hear from you.
We would love to
hear from you.
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Feel free to reach out at:
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