Marketing Manager
Marketing Manager
Marketing Manager
Retail, Digital Marketing, AI-Powered Commerce
Retail, Digital Marketing, AI-Powered
Commerce
Retail, Digital Marketing, AI-Powered Commerce
Colombo, Sri Lanka (Full-Time)
Colombo, Sri Lanka (Full-Time)
Colombo,Sri Lanka (Full-Time)
Posted on : 03 February 2025
Posted on : 03 February 2025
Posted on : 03 February 2025
Company Overview
Company Overview
Company Overview
At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.
At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.
At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.
About The Role
About The Role
About The Role
We are looking for a Marketing Manager to lead the launch and marketing strategy for RetailGPT in Sri Lanka. As a key leader, you will be responsible for developing and executing integrated marketing strategies that drive brand awareness, user engagement, and market adoption.
This role involves working closely with product development, sales, and external partners to ensure RetailGPT’s positioning as a game-changing AI-powered retail solution. The ideal candidate will have a strong digital marketing background, expertise in B2B & B2C campaigns, and a passion for technology-driven consumer engagement.
We are looking for a Marketing Manager to lead the launch and marketing strategy for RetailGPT in Sri Lanka. As a key leader, you will be responsible for developing and executing integrated marketing strategies that drive brand awareness, user engagement, and market adoption.
This role involves working closely with product development, sales, and external partners to ensure RetailGPT’s positioning as a game-changing AI-powered retail solution. The ideal candidate will have a strong digital marketing background, expertise in B2B & B2C campaigns, and a passion for technology-driven consumer engagement.
We are looking for a Marketing Manager to lead the launch and marketing strategy for RetailGPT in Sri Lanka. As a key leader, you will be responsible for developing and executing integrated marketing strategies that drive brand awareness, user engagement, and market adoption.
This role involves working closely with product development, sales, and external partners to ensure RetailGPT’s positioning as a game-changing AI-powered retail solution. The ideal candidate will have a strong digital marketing background, expertise in B2B & B2C campaigns, and a passion for technology-driven consumer engagement.
Key Responsibilities
Key Responsibilities
Key Responsibilities
Strategic Marketing & Brand Positioning
Develop and implement a go-to-market strategy for RetailGPT, ensuring a strong brand presence across the Sri Lankan retail ecosystem.
Define and execute B2B and B2C marketing campaigns, targeting retailers, brands, shopping malls, and direct consumers.
Craft compelling brand narratives and messaging to position RetailGPT as an AI-powered, customer-centric retail solution.
Digital & Performance Marketing
Lead all aspects of digital marketing, including SEO, SEM, PPC, email marketing, and social media advertising.
Manage paid campaigns across Google, Facebook, LinkedIn, and other relevant platforms, optimizing for conversion and ROI.
Implement data-driven marketing automation tools to personalize customer interactions and engagement.
Content & Communications Strategy
Oversee the development of engaging content across multiple channels, including blogs, social media, email newsletters, and digital ads.
Create thought leadership campaigns, leveraging AI-driven insights to educate businesses and retailers on the benefits of RetailGPT.
Ensure brand consistency and high-impact storytelling across all customer touchpoints.
Partnership & Stakeholder Collaboration
Work with product, sales, and business development teams to align marketing strategies with market demand and customer insights.
Collaborate with retail partners, shopping malls, and high-street brands on joint marketing efforts.
Manage relationships with external agencies, influencers, and PR teams to maximize marketing reach and credibility.
Analytics, Reporting & ROI Optimization
Define and track key performance indicators (KPIs) for marketing effectiveness, campaign performance, and audience engagement.
Analyze consumer behavior data using Google Analytics, CRM tools, and AI-driven analytics platforms.
Continuously optimize marketing spend and budget allocation to maximize cost efficiency and revenue impact.
Innovation & AI-Powered Marketing Strategies
Stay ahead of emerging marketing trends, AI-driven engagement tools, and omnichannel customer experience strategies.
Integrate AI-powered chatbots, predictive analytics, and hyper-personalized campaigns into the marketing ecosystem.
Implement gamification, loyalty-driven incentives, and blockchain-based engagement strategies to enhance consumer interaction.
Strategic Marketing & Brand Positioning
Develop and implement a go-to-market strategy for RetailGPT, ensuring a strong brand presence across the Sri Lankan retail ecosystem.
Define and execute B2B and B2C marketing campaigns, targeting retailers, brands, shopping malls, and direct consumers.
Craft compelling brand narratives and messaging to position RetailGPT as an AI-powered, customer-centric retail solution.
Digital & Performance Marketing
Lead all aspects of digital marketing, including SEO, SEM, PPC, email marketing, and social media advertising.
Manage paid campaigns across Google, Facebook, LinkedIn, and other relevant platforms, optimizing for conversion and ROI.
Implement data-driven marketing automation tools to personalize customer interactions and engagement.
Content & Communications Strategy
Oversee the development of engaging content across multiple channels, including blogs, social media, email newsletters, and digital ads.
Create thought leadership campaigns, leveraging AI-driven insights to educate businesses and retailers on the benefits of RetailGPT.
Ensure brand consistency and high-impact storytelling across all customer touchpoints.
Partnership & Stakeholder Collaboration
Work with product, sales, and business development teams to align marketing strategies with market demand and customer insights.
Collaborate with retail partners, shopping malls, and high-street brands on joint marketing efforts.
Manage relationships with external agencies, influencers, and PR teams to maximize marketing reach and credibility.
Analytics, Reporting & ROI Optimization
Define and track key performance indicators (KPIs) for marketing effectiveness, campaign performance, and audience engagement.
Analyze consumer behavior data using Google Analytics, CRM tools, and AI-driven analytics platforms.
Continuously optimize marketing spend and budget allocation to maximize cost efficiency and revenue impact.
Innovation & AI-Powered Marketing Strategies
Stay ahead of emerging marketing trends, AI-driven engagement tools, and omnichannel customer experience strategies.
Integrate AI-powered chatbots, predictive analytics, and hyper-personalized campaigns into the marketing ecosystem.
Implement gamification, loyalty-driven incentives, and blockchain-based engagement strategies to enhance consumer interaction.
Strategic Marketing & Brand Positioning
Develop and implement a go-to-market strategy for RetailGPT, ensuring a strong brand presence across the Sri Lankan retail ecosystem.
Define and execute B2B and B2C marketing campaigns, targeting retailers, brands, shopping malls, and direct consumers.
Craft compelling brand narratives and messaging to position RetailGPT as an AI-powered, customer-centric retail solution.
Digital & Performance Marketing
Lead all aspects of digital marketing, including SEO, SEM, PPC, email marketing, and social media advertising.
Manage paid campaigns across Google, Facebook, LinkedIn, and other relevant platforms, optimizing for conversion and ROI.
Implement data-driven marketing automation tools to personalize customer interactions and engagement.
Content & Communications Strategy
Oversee the development of engaging content across multiple channels, including blogs, social media, email newsletters, and digital ads.
Create thought leadership campaigns, leveraging AI-driven insights to educate businesses and retailers on the benefits of RetailGPT.
Ensure brand consistency and high-impact storytelling across all customer touchpoints.
Partnership & Stakeholder Collaboration
Work with product, sales, and business development teams to align marketing strategies with market demand and customer insights.
Collaborate with retail partners, shopping malls, and high-street brands on joint marketing efforts.
Manage relationships with external agencies, influencers, and PR teams to maximize marketing reach and credibility.
Analytics, Reporting & ROI Optimization
Define and track key performance indicators (KPIs) for marketing effectiveness, campaign performance, and audience engagement.
Analyze consumer behavior data using Google Analytics, CRM tools, and AI-driven analytics platforms.
Continuously optimize marketing spend and budget allocation to maximize cost efficiency and revenue impact.
Innovation & AI-Powered Marketing Strategies
Stay ahead of emerging marketing trends, AI-driven engagement tools, and omnichannel customer experience strategies.
Integrate AI-powered chatbots, predictive analytics, and hyper-personalized campaigns into the marketing ecosystem.
Implement gamification, loyalty-driven incentives, and blockchain-based engagement strategies to enhance consumer interaction.
Strategic Marketing & Brand Positioning
Develop and implement a go-to-market strategy for RetailGPT, ensuring a strong brand presence across the Sri Lankan retail ecosystem.
Define and execute B2B and B2C marketing campaigns, targeting retailers, brands, shopping malls, and direct consumers.
Craft compelling brand narratives and messaging to position RetailGPT as an AI-powered, customer-centric retail solution.
Digital & Performance Marketing
Lead all aspects of digital marketing, including SEO, SEM, PPC, email marketing, and social media advertising.
Manage paid campaigns across Google, Facebook, LinkedIn, and other relevant platforms, optimizing for conversion and ROI.
Implement data-driven marketing automation tools to personalize customer interactions and engagement.
Content & Communications Strategy
Oversee the development of engaging content across multiple channels, including blogs, social media, email newsletters, and digital ads.
Create thought leadership campaigns, leveraging AI-driven insights to educate businesses and retailers on the benefits of RetailGPT.
Ensure brand consistency and high-impact storytelling across all customer touchpoints.
Partnership & Stakeholder Collaboration
Work with product, sales, and business development teams to align marketing strategies with market demand and customer insights.
Collaborate with retail partners, shopping malls, and high-street brands on joint marketing efforts.
Manage relationships with external agencies, influencers, and PR teams to maximize marketing reach and credibility.
Analytics, Reporting & ROI Optimization
Define and track key performance indicators (KPIs) for marketing effectiveness, campaign performance, and audience engagement.
Analyze consumer behavior data using Google Analytics, CRM tools, and AI-driven analytics platforms.
Continuously optimize marketing spend and budget allocation to maximize cost efficiency and revenue impact.
Innovation & AI-Powered Marketing Strategies
Stay ahead of emerging marketing trends, AI-driven engagement tools, and omnichannel customer experience strategies.
Integrate AI-powered chatbots, predictive analytics, and hyper-personalized campaigns into the marketing ecosystem.
Implement gamification, loyalty-driven incentives, and blockchain-based engagement strategies to enhance consumer interaction.
Key Skills & Competencies:
Key Skills & Competencies:
Key Skills & Competencies:
Strategic Marketing & Brand Management:
Proven ability to position and scale tech-driven retail brands.
Digital Performance Marketing:
Expertise in SEO, SEM, PPC, email automation, and paid advertising strategies.
Content & Storytelling:
Ability to craft compelling narratives and high-impact marketing materials.
Data Analytics & Consumer Insights:
Strong experience in Google Analytics, AI-driven analytics, and customer segmentation.
CRM & Automation:
Experience using CRM tools, loyalty platforms, and marketing automation software.
Stakeholder Management:
Strong communication and relationship-building skills with internal teams, partners, and agencies.
Innovation & Technology-Driven Marketing:
Passion for AI-driven marketing tools, blockchain engagement models, and future-focused retail tech.
Strategic Marketing & Brand Management:
Proven ability to position and scale tech-driven retail brands.
Digital Performance Marketing:
Expertise in SEO, SEM, PPC, email automation, and paid advertising strategies.
Content & Storytelling:
Ability to craft compelling narratives and high-impact marketing materials.
Data Analytics & Consumer Insights:
Strong experience in Google Analytics, AI-driven analytics, and customer segmentation.
CRM & Automation:
Experience using CRM tools, loyalty platforms, and marketing automation software.
Stakeholder Management:
Strong communication and relationship-building skills with internal teams, partners, and agencies.
Innovation & Technology-Driven Marketing:
Passion for AI-driven marketing tools, blockchain engagement models, and future-focused retail tech.
Strategic Marketing & Brand Management:
Proven ability to position and scale tech-driven retail brands.
Digital Performance Marketing:
Expertise in SEO, SEM, PPC, email automation, and paid advertising strategies.
Content & Storytelling:
Ability to craft compelling narratives and high-impact marketing materials.
Data Analytics & Consumer Insights:
Strong experience in Google Analytics, AI-driven analytics, and customer segmentation.
CRM & Automation:
Experience using CRM tools, loyalty platforms, and marketing automation software.
Stakeholder Management:
Strong communication and relationship-building skills with internal teams, partners, and agencies.
Innovation & Technology-Driven Marketing:
Passion for AI-driven marketing tools, blockchain engagement models, and future-focused retail tech.
Qualifications & Experience:
Qualifications & Experience:
Qualifications & Experience:
Required:
5+ years of experience in digital marketing, brand management, or performance marketing within retail, technology, or eCommerce.
Expertise in B2B & B2C marketing strategies, multi-channel campaigns, and digital advertising.
Strong technical proficiency in SEO, PPC, Google Analytics, CRM tools, and AI-driven marketing platforms.
Bachelor’s degree in Marketing, Business Administration, or a relevant field.
Preferred:
Master’s degree in Marketing, Digital Strategy, or a related field.
Experience with AI-powered marketing, blockchain-based loyalty programs, or GenAI-driven customer engagement.
Familiarity with Sri Lanka’s retail and eCommerce landscape.
Multilingual abilities are a plus.
Required:
5+ years of experience in digital marketing, brand management, or performance marketing within retail, technology, or eCommerce.
Expertise in B2B & B2C marketing strategies, multi-channel campaigns, and digital advertising.
Strong technical proficiency in SEO, PPC, Google Analytics, CRM tools, and AI-driven marketing platforms.
Bachelor’s degree in Marketing, Business Administration, or a relevant field.
Preferred:
Master’s degree in Marketing, Digital Strategy, or a related field.
Experience with AI-powered marketing, blockchain-based loyalty programs, or GenAI-driven customer engagement.
Familiarity with Sri Lanka’s retail and eCommerce landscape.
Multilingual abilities are a plus.
Required:
5+ years of experience in digital marketing, brand management, or performance marketing within retail, technology, or eCommerce.
Expertise in B2B & B2C marketing strategies, multi-channel campaigns, and digital advertising.
Strong technical proficiency in SEO, PPC, Google Analytics, CRM tools, and AI-driven marketing platforms.
Bachelor’s degree in Marketing, Business Administration, or a relevant field.
Preferred:
Master’s degree in Marketing, Digital Strategy, or a related field.
Experience with AI-powered marketing, blockchain-based loyalty programs, or GenAI-driven customer engagement.
Familiarity with Sri Lanka’s retail and eCommerce landscape.
Multilingual abilities are a plus.
Required:
5+ years of experience in digital marketing, brand management, or performance marketing within retail, technology, or eCommerce.
Expertise in B2B & B2C marketing strategies, multi-channel campaigns, and digital advertising.
Strong technical proficiency in SEO, PPC, Google Analytics, CRM tools, and AI-driven marketing platforms.
Bachelor’s degree in Marketing, Business Administration, or a relevant field.
Preferred:
Master’s degree in Marketing, Digital Strategy, or a related field.
Experience with AI-powered marketing, blockchain-based loyalty programs, or GenAI-driven customer engagement.
Familiarity with Sri Lanka’s retail and eCommerce landscape.
Multilingual abilities are a plus.
KPIs & Success Metrics:
KPIs & Success Metrics:
KPIs & Success Metrics:
Growth in brand awareness, customer engagement, and adoption rates for RetailGPT in Sri Lanka.
Conversion rates and ROI from digital advertising, loyalty campaigns, and content marketing efforts.
Performance of partnership-driven marketing initiatives with retailers, malls, and shopping brands.
Customer acquisition costs (CAC) vs. lifetime value (LTV) optimization.
Growth in brand awareness, customer engagement, and adoption rates for RetailGPT in Sri Lanka.
Conversion rates and ROI from digital advertising, loyalty campaigns, and content marketing efforts.
Performance of partnership-driven marketing initiatives with retailers, malls, and shopping brands.
Customer acquisition costs (CAC) vs. lifetime value (LTV) optimization.
Growth in brand awareness, customer engagement, and adoption rates for RetailGPT in Sri Lanka.
Conversion rates and ROI from digital advertising, loyalty campaigns, and content marketing efforts.
Performance of partnership-driven marketing initiatives with retailers, malls, and shopping brands.
Customer acquisition costs (CAC) vs. lifetime value (LTV) optimization.
What We Offer:
What We Offer:
What We Offer:
Competitive salary and performance-based incentives.
Leadership opportunities in AI-driven retail innovation.
Collaborative and dynamic tech-focused work environment.
Professional growth and access to cutting-edge marketing tools and strategies.
Competitive salary and performance-based incentives.
Leadership opportunities in AI-driven retail innovation.
Collaborative and dynamic tech-focused work environment.
Professional growth and access to cutting-edge marketing tools and strategies.
Competitive salary and performance-based incentives.
Leadership opportunities in AI-driven retail innovation.
Collaborative and dynamic tech-focused work environment.
Professional growth and access to cutting-edge marketing tools and strategies.
Apply now to join our mission to revolutionize B2B loyalty and customer engagement in
Sri Lanka!
If you’re eager to embark on an exciting new chapter in your career and believe this opportunity aligns with your aspirations, we’d love to hear from you. Please share your CV at hr@pathfinder.global mentioning the Position name in the subject line.
Apply now to join our mission to revolutionize B2B loyalty and customer engagement in Sri Lanka!
If you’re eager to embark on an exciting new chapter in your career and believe this opportunity aligns with your aspirations, we’d love to hear from you. Please share your CV at hr@pathfinder.global mentioning the Position name in the subject line.
Apply now to join our mission to revolutionize B2B loyalty and customer engagement in Sri Lanka!
If you’re eager to embark on an exciting new chapter in your career and believe this opportunity aligns with your aspirations, we’d love to hear from you. Please share your CV at hr@pathfinder.global mentioning the Position name in the subject line.
We would love to hear from you.
We would love to hear from you.
We would love to
hear from you.
Feel free to reach out at:
Feel free to reach out at:
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