At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.
At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.
The Head of Brand Alliances will spearhead the creation, management, and
optimization of strategic partnerships and alliances to drive RetailGPT growth,
customer engagement, and revenue. This role requires a visionary leader who
can identify potential collaboration opportunities, negotiate high-value
partnerships, and ensure their successful implementation.
The Head of Brand Alliances will spearhead the creation, management, and
optimization of strategic partnerships and alliances to drive RetailGPT growth,
customer engagement, and revenue. This role requires a visionary leader who
can identify potential collaboration opportunities, negotiate high-value
partnerships, and ensure their successful implementation.
Partnership Acquisition and Negotiation
Partnership Acquisition and Negotiation
Partnership Roadmap: Develop a clear, long-term strategy for identifying, prioritizing, and engaging with high-value partners.
Partner Identification: Leverage networks and resources to scout potential brand partners that resonate with the company’s target audience and brand ethos.
Proposal Development: Create compelling partnership proposals, including value propositions, goals, and execution plans, to attract and secure alliances.
Contract Negotiation: Lead negotiations to finalize terms and conditions of collaborations, ensuring win-win agreements.
Compliance & Risk Management: Work with legal and compliance teams to draft
agreements, safeguarding the company’s interests and mitigating risks.
Ensure seamless Integration: Work with IT teams to ensure that Integrations are done in the most amicable manner.
• Develop and implement strategic marketing plans to launch and promote RetailGPT to target audiences.
• Manage all digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media, and display advertising campaigns.
• Design and oversee the execution of content strategies across various channels to ensure consistent and engaging messaging.
• Collaborate with product development and sales teams to align marketing strategies with business goals and user feedback.
• Establish and monitor key performance indicators (KPIs) for marketing campaigns, analyzing data to evaluate effectiveness and ROI.
• Manage and optimize marketing budgets to maximize digital campaign effectiveness and efficiency.
• Lead, mentor, and expand the marketing team to support campaign and business growth objectives.
• Stay up-to-date with the latest trends and technologies in digital marketing, implementing innovative tactics and tools to stay ahead of competitors.
• Forge partnerships with external agencies, vendors, and influencers to enhance marketing efforts.
• Prepare regular reports for senior management detailing campaign results and strategic recommendations.
Required Skills and
Qualifications:
Co-Branded Initiatives: Collaborate with internal and external stakeholders to design, launch, and monitor alliance programs, ensuring they align with the strategic goals of both brands.
Cross-Promotion Strategies: Develop initiatives for cross-promotions, including product bundling, co-hosted events, or joint advertising.
Budget Management: Oversee budgets for partnership campaigns, ensuring cost-effective execution without compromising quality.
Timeline Adherence: Ensure all partnership-related activities adhere to agreed- upon timelines and milestones.
Co-Branded Initiatives: Collaborate with internal and external stakeholders to design, launch, and monitor alliance programs, ensuring they align with the strategic goals of both brands.
Cross-Promotion Strategies: Develop initiatives for cross-promotions, including product bundling, co-hosted events, or joint advertising.
Budget Management: Oversee budgets for partnership campaigns, ensuring cost-effective execution without compromising quality.
Timeline Adherence: Ensure all partnership-related activities adhere to agreed- upon timelines and milestones.
Required Skills and
Qualifications:
Ongoing Communication: Act as the primary liaison for all partnership-related interactions, maintaining strong, professional relationships with external partners.
Regular Reviews: Conduct periodic review meetings with partners to assess
performance and identify areas for improvement or expansion.
Conflict Resolution: Address and resolve any challenges or disputes that may arise during the course of partnerships.
Engagement & Retention: Devise strategies to sustain and enhance relationships
with key partners over the long term.
Key Performance Indicators (KPIs)
Required Skills and
Qualifications:
Revenue Impact:
Contribution of brand alliances to overall revenue growth.
Percentage increase in sales attributed to partnership campaigns.
Partnership ROI:
ROI from strategic partnerships, considering both tangible and intangible benefits.
Cost efficiency of collaborations versus achieved outcomes.
Customer Engagement:
Increase in brand reach and visibility through partnerships.
Growth in social media mentions, followers, and engagement driven by alliances.
New Partnerships:
Number of high-value partnerships secured within a defined period.
Percentage of partnerships that meet or exceed expected goals.
Qualifications and Skills Required:
Qualifications and Skills Required:
Education: MBA in Marketing, Business Administration, or related field preferred.
Experience: 8+ years in partnerships, brand alliances, or business development, with at least 3 years in a leadership role. Proven track record of negotiating and executing high-impact collaborations be quantified.
Education: MBA in Marketing, Business Administration, or related field preferred.
Experience: 8+ years in partnerships, brand alliances, or business development, with at least 3 years in a leadership role. Proven track record of negotiating and executing high-impact collaborations be quantified.
At Pathfinder, you'll be part of an innovative company that's leading the charge in the future of retail. We offer competitive salaries, comprehensive benefits, and opportunities for advancement. Join us to be at the forefront of the next generation of retail solutions, shaping how consumers and businesses interact in the digital age.
At Pathfinder, you'll be part of an innovative company that's leading the charge in the future of retail. We offer competitive salaries, comprehensive benefits, and opportunities for advancement. Join us to be at the forefront of the next generation of retail solutions, shaping how consumers and businesses interact in the digital age.
If you’re eager to embark on an exciting new chapter in your career and believe this opportunity aligns with your aspirations, we’d love to hear from you. Please share your CV at hr@pathfinder.global mentioning the position name in the subject line.
