Program Director

Program Director

Brand Alliances

Hybrid, Bengaluru

Posted on : 15 January 2024

Posted on : 15 January 2024

Company Overview

Company Overview

At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.

At Pathfinder, we're revolutionizing the retail industry by seamlessly blending physical and digital shopping experiences through our AI-powered . We empower retailers, malls, and airports to maximize revenues and enhance customer engagement by integrating advanced AI solutions.

Role Overview

Role Overview

Lead strategic partnerships with Business Partners, Eco-System Partners and Retailers, driving successful onboarding and integration onto RetailGPT platform. Develop and execute launch plans, ensuring seamless experiences and platform growth.

Lead strategic partnerships with Business Partners, Eco-System Partners and Retailers, driving successful onboarding and integration onto RetailGPT platform. Develop and execute launch plans, ensuring seamless experiences and platform growth.

Key Responsibilities

Key Responsibilities

Partnership Development:

Partnership Development:

• Establish and maintain strong relationships with key stakeholders.
• To comply with partnership agreements and order forms on Roles and
Responsibilities.
• Proven experience in building and executing fast-paced hiring plans.
• Collaborate with retailers on platform usage, content creation and marketing
initiatives.

• Establish and maintain strong relationships with key stakeholders.
• To comply with partnership agreements and order forms on Roles and
Responsibilities.
• Proven experience in building and executing fast-paced hiring plans.
• Collaborate with retailers on platform usage, content creation and marketing
initiatives.

Partner Identification: Leverage networks and resources to scout potential brand partners that resonate with the company’s target audience and brand ethos.
Proposal Development: Create compelling partnership proposals, including value propositions, goals, and execution plans, to attract and secure alliances.
Contract Negotiation: Lead negotiations to finalize terms and conditions of collaborations, ensuring win-win agreements.
Compliance & Risk Management: Work with legal and compliance teams to draft
agreements, safeguarding the company’s interests and mitigating risks.
Ensure seamless Integration: Work with IT teams to ensure that Integrations are done in the most amicable manner.

Partner Identification: Leverage networks and resources to scout potential brand partners that resonate with the company’s target audience and brand ethos.
Proposal Development: Create compelling partnership proposals, including value propositions, goals, and execution plans, to attract and secure alliances.
Contract Negotiation: Lead negotiations to finalize terms and conditions of collaborations, ensuring win-win agreements.
Compliance & Risk Management: Work with legal and compliance teams to draft
agreements, safeguarding the company’s interests and mitigating risks.
Ensure seamless Integration: Work with IT teams to ensure that Integrations are done in the most amicable manner.

Initiative Execution

Initiative Execution

Co-Branded Initiatives: Collaborate with internal and external stakeholders to design, launch, and monitor alliance programs, ensuring they align with the strategic goals of both brands.

Cross-Promotion Strategies: Develop initiatives for cross-promotions, including product bundling, co-hosted events, or joint advertising.

Budget Management: Oversee budgets for partnership campaigns, ensuring cost-effective execution without compromising quality.
Timeline Adherence: Ensure all partnership-related activities adhere to agreed- upon timelines and milestones.

Co-Branded Initiatives: Collaborate with internal and external stakeholders to design, launch, and monitor alliance programs, ensuring they align with the strategic goals of both brands.

Cross-Promotion Strategies: Develop initiatives for cross-promotions, including product bundling, co-hosted events, or joint advertising.

Budget Management: Oversee budgets for partnership campaigns, ensuring cost-effective execution without compromising quality.
Timeline Adherence: Ensure all partnership-related activities adhere to agreed- upon timelines and milestones.

Relationship Management

Relationship Management

Ongoing Communication: Act as the primary liaison for all partnership-related interactions, maintaining strong, professional relationships with external partners.

Regular Reviews: Conduct periodic review meetings with partners to assess
performance and identify areas for improvement or expansion.

Conflict Resolution: Address and resolve any challenges or disputes that may arise during the course of partnerships.
Engagement & Retention: Devise strategies to sustain and enhance relationships
with key partners over the long term.

Ongoing Communication: Act as the primary liaison for all partnership-related interactions, maintaining strong, professional relationships with external partners.

Regular Reviews: Conduct periodic review meetings with partners to assess
performance and identify areas for improvement or expansion.

Conflict Resolution: Address and resolve any challenges or disputes that may arise during the course of partnerships.
Engagement & Retention: Devise strategies to sustain and enhance relationships
with key partners over the long term.

Key Performance Indicators (KPIs)

Key Performance Indicators
(KPIs)

Revenue Impact:
Contribution of brand alliances to overall revenue growth.
Percentage increase in sales attributed to partnership campaigns.

Partnership ROI:
ROI from strategic partnerships, considering both tangible and intangible benefits.
Cost efficiency of collaborations versus achieved outcomes.

Customer Engagement:
Increase in brand reach and visibility through partnerships.
Growth in social media mentions, followers, and engagement driven by alliances.
New Partnerships:
Number of high-value partnerships secured within a defined period.
Percentage of partnerships that meet or exceed expected goals.

Revenue Impact:
Contribution of brand alliances to overall revenue growth.
Percentage increase in sales attributed to partnership campaigns.

Partnership ROI:
ROI from strategic partnerships, considering both tangible and intangible benefits.
Cost efficiency of collaborations versus achieved outcomes.

Customer Engagement:
Increase in brand reach and visibility through partnerships.
Growth in social media mentions, followers, and engagement driven by alliances.
New Partnerships:
Number of high-value partnerships secured within a defined period.
Percentage of partnerships that meet or exceed expected goals.

Qualifications and Skills Required:

Qualifications and Skills Required:

Education: MBA in Marketing, Business Administration, or related field preferred.
Experience: 8+ years in partnerships, brand alliances, or business development, with at least 3 years in a leadership role. Proven track record of negotiating and executing high-impact collaborations be quantified.

Education: MBA in Marketing, Business Administration, or related field preferred.
Experience: 8+ years in partnerships, brand alliances, or business development, with at least 3 years in a leadership role. Proven track record of negotiating and executing high-impact collaborations be quantified.

Why Join Us?

Why Join Us?

At Pathfinder, you'll be part of an innovative company that's leading the charge in the future of retail. We offer competitive salaries, comprehensive benefits, and opportunities for advancement. Join us to be at the forefront of the next generation of retail solutions, shaping how consumers and businesses interact in the digital age.

At Pathfinder, you'll be part of an innovative company that's leading the charge in the future of retail. We offer competitive salaries, comprehensive benefits, and opportunities for advancement. Join us to be at the forefront of the next generation of retail solutions, shaping how consumers and businesses interact in the digital age.

If you’re eager to embark on an exciting new chapter in your career and believe this opportunity aligns with your aspirations, we’d love to hear from you. Please share your CV at talent@pathfinder.global mentioning the position name in the subject line.

If you’re eager to embark on an exciting new chapter in your career and believe this opportunity aligns with your aspirations, we’d love to hear from you. Please share your CV at talent@pathfinder.global mentioning the position name in the subject line.

We would love to hear from you.

We would love to hear from you.

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